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Private-label enquiries

A clear starting point for private-label enquiries, with formats and documentation requirements.

By MATCHA editorial desk · Updated 12 October 2026 · 2 min read

Botanical ingredients arranged on a black table
Original MATCHA editorial illustration.

Start with the brief

Specify your brand, intended ingredients, packaging, target market and required approvals. Do not assume that artwork alone establishes a food-compliant label.

Collection formats

FormatDesign direction
Tin50 g countertop pack
Refill100 g refill
GO5 g sticks, 20 sticks per box

Include these details

Before we make a commitment

Production and launch planning are under way. Volumes, pricing, lead times and documentation will be agreed for each partnership before any commercial commitment.

Prepare an enquiry brief

Separate brand artwork from the production specification

Describe the intended ingredient list, preparation, target customer, packaging and destination market. A private-label brief should identify which parts are fixed and which need development. Logos and colours belong in the artwork brief, while ingredient identity, serving instructions and applicable declarations belong in the product specification.

Before approving a label, connect it to the finished formulation and the agreed responsibilities. Confirm who reviews the wording, who owns the artwork and how changes are authorised. A visually finished mockup is not the final step in a food-product development process.

A practical sequence for moving forward

First, define the intended product and use. Next, discuss the relevant specification, format and documentation. Where samples are part of the process, agree a review method suited to the actual recipe or channel. Only then should a commercial offer define quantities, responsibilities and timing.

Keep a record of decisions. A change to a blend ingredient, pack or destination can affect the information needed later. A clear brief is not a binding order, and this website does not collect payment or complete a purchase. Commercial commitments require separately agreed terms.

Information worth keeping in one buyer file

Keep the product name and specification, the finished label version, required supplier documents, the agreed preparation or channel use, the quotation and relevant correspondence together. For lot-specific evidence, check that the identifiers connect to the supplied product.

Before launch, make sure the people presenting the product can answer the basic questions: what is in it, how is it prepared, which format is being supplied and where is current product information kept? That clarity supports both a serious brand presentation and day-to-day operations.

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