Home / Wholesale conversations
Business

Wholesale conversations

A clear starting point for wholesale conversations, with formats and documentation requirements.

By MATCHA editorial desk · Updated 12 October 2026 · 2 min read

Botanical ingredients arranged on a black table
Original MATCHA editorial illustration.

Start with the brief

Describe your channel, forecast and preferred format. A quotation needs a confirmed specification, availability, lead time and commercial terms.

Collection formats

FormatDesign direction
Tin50 g countertop pack
Refill100 g refill
GO5 g sticks, 20 sticks per box

Include these details

Before we make a commitment

Production and launch planning are under way. Volumes, pricing, lead times and documentation will be agreed for each partnership before any commercial commitment.

Prepare an enquiry brief

Build a quotation brief that can be answered

State the preferred variants, pack formats and expected first and repeat quantities. Distinguish a trial order from the volume you expect after launch. Include the destination, delivery requirements and the channel in which the product will be used. A request for the best price is difficult to answer without these details.

Compare quotations using the same specification. Check which packaging, documentation, delivery terms and handling requirements are included. Record the lot or product specification that the quotation refers to, and clarify what happens if a component or pack format changes before supply.

A practical sequence for moving forward

First, define the intended product and use. Next, discuss the relevant specification, format and documentation. Where samples are part of the process, agree a review method suited to the actual recipe or channel. Only then should a commercial offer define quantities, responsibilities and timing.

Keep a record of decisions. A change to a blend ingredient, pack or destination can affect the information needed later. A clear brief is not a binding order, and this website does not collect payment or complete a purchase. Commercial commitments require separately agreed terms.

Information worth keeping in one buyer file

Keep the product name and specification, the finished label version, required supplier documents, the agreed preparation or channel use, the quotation and relevant correspondence together. For lot-specific evidence, check that the identifiers connect to the supplied product.

Before launch, make sure the people presenting the product can answer the basic questions: what is in it, how is it prepared, which format is being supplied and where is current product information kept? That clarity supports both a serious brand presentation and day-to-day operations.

Continue exploring