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A clear starting point for retail partnerships, with formats and documentation requirements.

By MATCHA editorial desk · Updated 12 October 2026 · 2 min read

Botanical ingredients arranged on a black table
Original MATCHA editorial illustration.

Start with the brief

Describe your retail channel, market and preferred pack format. Final labels, availability and commercial terms are required before listing.

Collection formats

FormatDesign direction
Tin50 g countertop pack
Refill100 g refill
GO5 g sticks, 20 sticks per box

Include these details

Before we make a commitment

Production and launch planning are under way. Volumes, pricing, lead times and documentation will be agreed for each partnership before any commercial commitment.

Prepare an enquiry brief

Make the product understandable on a shelf

A shopper needs to understand the variant, pack weight, tea base and intended preparation. Tins, refills and GO should have clear roles in the range. Do not assume that an eye-catching pack alone tells someone how much powder to use or whether a blend contains a nut or sesame ingredient.

Before a listing is agreed, review the final product description, finished label, storage information and supply arrangement. Decide how range changes will be communicated. A retailer page should use the approved product information and current availability rather than copying an old launch description.

A practical sequence for moving forward

First, define the intended product and use. Next, discuss the relevant specification, format and documentation. Where samples are part of the process, agree a review method suited to the actual recipe or channel. Only then should a commercial offer define quantities, responsibilities and timing.

Keep a record of decisions. A change to a blend ingredient, pack or destination can affect the information needed later. A clear brief is not a binding order, and this website does not collect payment or complete a purchase. Commercial commitments require separately agreed terms.

Information worth keeping in one buyer file

Keep the product name and specification, the finished label version, required supplier documents, the agreed preparation or channel use, the quotation and relevant correspondence together. For lot-specific evidence, check that the identifiers connect to the supplied product.

Before launch, make sure the people presenting the product can answer the basic questions: what is in it, how is it prepared, which format is being supplied and where is current product information kept? That clarity supports both a serious brand presentation and day-to-day operations.

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