Pure is one of 14 MATCHA variants, shown as a 50 g tin, 100 g refill and GO sticks.
The flavour direction
A clean foundation for a daily tea ritual.
Part of the MATCHA collection, bringing green tea together with a distinctive flavour direction. We are preparing the range for production. Refer to the finished product label for serving, nutrition and allergen information.
ingredients
- Matcha green tea
Three ways to carry it
| Format | Pack size | Use |
|---|---|---|
| Tin | 50 g | A reusable countertop format |
| Refill | 100 g | A refill format for the tin |
| GO | 5 g per stick; 20 sticks per box | Portable portion format. A full stick is not a universal recommended serving. |
Preparation, without guesswork
For a plain green tea powder, start with 1–2 g, sift, mix with 30–60 ml warm water and add milk or water to taste. This is a general preparation guide, not a validated serving instruction for the blend. Follow the finished product label when available.
Allergen & caffeine notes
Ingredient flag: None inherent to tea. Every current MATCHA blend includes green tea, so none should be described as caffeine-free. Exact caffeine and cross-contact information require a finished-product specification.
A useful starting point for the whole range
Pure gives you a tea-only reference before you explore fruit, flower, spice or nut directions. Start with a small water-based preparation so you can notice the tea without milk or sweetener. If your intended drink is a latte, add the milk gradually and record the final ratio. This is a way to learn your own preference, rather than an instruction to use every pack in the same strength.
For a simple comparison, keep the tool and liquid amounts the same when moving to another variant. That makes the added ingredient direction easier to understand. Use the green matcha latte recipe as a measured starting point, and keep the finished product instructions beside it once the collection is available.
Choose the format around your routine
The 50 g tin is a countertop format, the 100 g pouch is the refill format, and GO provides portable 5 g sticks in a 20-stick box. Format and drink portion are different decisions. A full stick is not a universal recommendation for one cup; use the finished instructions and the recipe you intend to make.
For home, think about how often you will open the pack and where you will prepare the drink. For a serving team, think about consistency, lot identification and the ability to answer ingredient questions. A refill should retain its label information when transferred to the appropriate tin. Portable portions still need suitable storage and handling.
Plan powder use with clear arithmetic
For a plain-tea example, pack weight divided by powder per serving gives an approximate number of portions. This planning calculation excludes preparation losses and is not a serving instruction for this particular blend. Different finished products can require different amounts.
| Example powder per serving | 50 g pack | 100 g pack |
|---|---|---|
| 1 g | 50 portions | 100 portions |
| 1.5 g | About 33 portions | About 66 portions |
| 2 g | 25 portions | 50 portions |
For the ingredient background, read the detailed guide. For a general method, use our preparation guide.
Continue exploring
Questions, answered
When will the collection launch?
We are preparing the collection for production. Launch and availability updates will be shared here. This brand website does not have a checkout.
Where can I find product specifications?
Refer to the finished product label for ingredients, nutrition, serving and allergen details. Partners can request the production specification before agreeing supply.